S
Sooner — LinkedIn assets
Internal · v1 · 2026

Brand kit for launch

Own your home Sooner.

Profile photo, company banner, four founder banners, and the exact copy to paste into LinkedIn. Built strictly to brand: Manrope, Sooner Yellow #E9FE0F as accent, Dark #1C1B17 as anchor, Cream #F5F4F0 to breathe.

1 — Company profile photo 2 — Company cover 3 — Composed preview 4 — Company "About" 5 — Founder banners
01 — Company profile photo

The S, on yellow.

Monogram from the Manrope-medium wordmark, set on Sooner Yellow. Full-bleed square so the colour reaches every edge of the upload. LinkedIn handles the corner crop on top.

400 × 400 · LinkedIn company logo
S Sooner
#E9FE0F background #1C1B17 mark Manrope 700 No period

Two crops. The S works at small sizes (favicon, search avatar, comment thumb). The full Sooner wordmark works on LinkedIn where the avatar renders large enough to read. Pick the wordmark if you want the name to register before someone clicks. Never add a period, never tilt, never recolor.

02 — Company cover photo

Split your down payment. Own your home sooner.

Yellow flood with a faint grid for breathing. Headline lives on the right, because the company logo overlay swallows the bottom-left ~260px of the cover. Domain row anchors the bottom.

1128 × 191 · LinkedIn company banner
Split your down payment. Own your home Sooner. JOINSOONER.COM

Variant B. Quiet, in cream.

Same composition, swapped surface. Cream ground, a hairline yellow rule on top as the only colour, dark type. Lets the wordmark do the talking. Use when the feed is loud and you want Sooner to read as the grown-up.

1128 × 191 · LinkedIn company banner
Split your down payment. Own your home Sooner. JOINSOONER.COM

Variant C. Cream, both lines highlighted.

Same cream ground, both headlines highlighted in full Sooner Yellow. Heavier brand presence than Variant B without the yellow-flood commitment of A. Sizes auto-fit via the tspan measurement script.

1128 × 191 · LinkedIn company banner
Split your down payment. Own your home Sooner. JOINSOONER.COM
03 — How it looks on LinkedIn
Split your down payment. Own your home Sooner. JOINSOONER.COM
S

Sooner

Split your down payment. Own your home sooner.

Financial Services · Dubai, UAE · 2–10 employees

Why this works

Yellow flood draws the eye in feed. Big, calm type signals product confidence. No stock photos, no models, no skyline cliché. The S logo sits inside the cover's bottom margin without colliding with the headline, which is anchored low-left exactly for that reason.

No emoji No skyline No stock photo Typography carries it
04 — Company page copy
Name
Sooner
Tagline
Split your down payment. Own your home sooner.
Industry
Financial Services · PropTech · Real Estate
Company size
2–10 employees
Headquarters
Office 1903, Burj Gate Business Tower, Sheikh Zayed Road, Downtown Dubai, UAE
Founded
2025
Website
joinsooner.com
About
Sooner gets you into your first Dubai home without draining your savings.

We cover up to AED 300,000 of your upfront costs. DLD transfer fees, agency commission, registration, valuation, the lot. You repay in fixed monthly instalments over up to 5 years, alongside your mortgage, not instead of it.

Compatible with every ready property in Dubai. Salaried and self-employed buyers both qualify.

One platform pairs you with an unbiased property advisor and a mortgage match, so you stop juggling brokers.

Dubai prices rose around 14% last year. Waiting costs more than starting.
Specialties
Down payment financing Mortgage matching First-home buyers PropTech UAE real estate Dubai residential Closing cost support Expat homeownership
05 — Founder cover banner

One banner. All four founders.

Same yellow, same line, same wordmark. Mo, Gabriel, Vlad, and Ori all use this exact banner. The brand speaks louder than any individual title. 1584 × 396. Headline anchored right, so the profile circle in the bottom-left doesn't clip it.

Helping first-time buyers own their Dubai home sooner.

Use this for Mo, Gabriel, Vlad, and Ori. One file, four uploads.

1584 × 396 · Personal banner
Helping first-time buyers own their Dubai home sooner. Sooner

To export as image files for upload: open this page in Chrome, right-click any SVG, then "Save image as…", or screenshot at 2x. All assets are vector at brand spec, so they stay crisp at any size.

Brand checks passed: Manrope only · #E9FE0F as accent, not flood (except company cover, which is the one approved flood per the system) · no em dashes, no exclamation marks, no emoji, no period after Sooner · numbers lead · AED with commas · cream backgrounds on personal banners with yellow as accent rail.