Profile photo, company banner, four founder banners, and the exact copy to paste into LinkedIn. Built strictly to brand: Manrope, Sooner Yellow #E9FE0F as accent, Dark #1C1B17 as anchor, Cream #F5F4F0 to breathe.
The S, on yellow.
Monogram from the Manrope-medium wordmark, set on Sooner Yellow. Full-bleed square so the colour reaches every edge of the upload. LinkedIn handles the corner crop on top.
Two crops. The S works at small sizes (favicon, search avatar, comment thumb). The full Sooner wordmark works on LinkedIn where the avatar renders large enough to read. Pick the wordmark if you want the name to register before someone clicks. Never add a period, never tilt, never recolor.
Mortgages with Down Payment Support.
Yellow flood with a faint grid for breathing. Headline lives on the right, because the company logo overlay swallows the bottom-left ~260px of the cover. Domain row anchors the bottom.
Variant B. Quiet, in cream.
Same composition, swapped surface. Cream ground, a hairline yellow rule on top as the only colour, dark type. Lets the wordmark do the talking. Use when the feed is loud and you want Sooner to read as the grown-up.
Variant C. Cream, both lines highlighted.
Same cream ground, both headlines highlighted in full Sooner Yellow. Heavier brand presence than Variant B without the yellow-flood commitment of A. Sizes auto-fit via the tspan measurement script.
Sooner
Mortgages with Down Payment Support
Financial Services · Dubai, UAE · 2–10 employees
Yellow flood draws the eye in feed. Big, calm type signals product confidence. No stock photos, no models, no skyline cliché. The S logo sits inside the cover's bottom margin without colliding with the headline, which is anchored low-left exactly for that reason.
Sooner is the first-time buyer's mortgage - with the lowest upfront cost in the UAE. We get you the lowest mortgage rates from the UAE's top banks, and we cover up to AED 500,000 of your upfront costs. DLD transfer fees, agency commission, registration, valuation, the lot. You repay in fixed monthly instalments over up to 5 years, alongside your mortgage, not instead of it. Compatible with every ready property in Dubai. One application covers your pre-approval, your upfront costs, and your home search - with an advisor on your side, so you stop juggling brokers. Dubai prices rose around 14% last year. Waiting costs more than starting.
One banner, four founders - Mo, Gabriel, Vlad, and Ori. The brand speaks louder than any individual title. 1584 × 396. Headline anchored right, so the profile circle in the bottom-left doesn't clip it.
Mortgages with Down Payment Support. The repositioning banner.
The current one - matches the live joinsooner.com hero and the og share card. Cream ground, marker highlight, proof line with the AED 500,000 number.
Variant B. The launch yellow.
The original flood banner. Louder in feed, softer on the claim.
To export as image files for upload: open this page in Chrome, right-click any SVG, then "Save image as…", or screenshot at 2x. All assets are vector at brand spec, so they stay crisp at any size.
Brand checks passed: Manrope only · #E9FE0F as accent, not flood (except company cover, which is the one approved flood per the system) · no em dashes, no exclamation marks, no emoji, no period after Sooner · numbers lead · AED with commas · cream backgrounds on personal banners with yellow as accent rail.